Makati, Philippines – Around 500 beauty enthusiasts gathered in Glorietta Activity Center last February 11 to learn about makeup and self-care in Beauty Confidential, a Beauty Bootcamp event by Belle de Jour (BDJ) Power Planer and Project Vanity. Topics about makeup, skincare, and use of essential oils were tackled in the workshops, while over 20 beauty and wellness brands participated to be part of the biggest beauty event of 2018.
On intimate beauty
“I am a firm believer that taking good care of one’s hygiene and intimate beauty leads to real inner confidence,” change-maker and TV host Gretchen Ho shares at the Intimate Beauty Talks with Carefree and Lay Bare. For a woman who’s always on the go like Gretchen, she says that staying fresh and clean is an important part of feeling good, inside and out. This enables her to keep doing what she loves to do. One of her beauty secrets is always keeping an intimate grooming kit with her—that includes pantyliners.
As Carefree’s Intimate Beauty Ambassador, Gretchen advocates using pantyliners, not only because it makes laundry easier for her, but also to stay fresh and feel good all day.
Self-care is important
Studies show that only 7% of Filipinas can confidently say that they are beautiful. Despite this bleak number, the good news is that nine out of 10 Filipinas also believe in the importance of self-care. Asked why is it important to take care of yourself? Liz Lanuzo of Project Vanity aptly put it in the following words: “Because no one else can better take care of you but yourself.” The modern Filipina knows that when she puts effort to look her best, she feels better and more confident about herself overall. In Beauty Confidential, women learn how to better care for themselves by taking the time to pamper themselves, be it through a skincare regimen, aroma therapy, or applying makeup. Darlyn Ty-Nilo of BDJ also adds, “Taking care of yourself first allows you to be more and do more. As cheesy as it may sound, but when you feel good about yourself, you really feel like you can conquer the world, one goal at a time.”
Facts, fun and freebies!
Over 20 brands joined in the full day of learning and entertainment for the participants. In the main stage, six workshops helped equip women with beauty and wellness secrets. Workshops include getting fabulously fierce with Ever Bilena, Derma secrets with Bioderma, picture perfect beauty with Ellana Mineral Cosmetics, self-care skin regimen with the Project Vanity team, how to look like you got eight hours of sleep with Max Factor, Covergirl and Nuxe, and how to be a beauty oil-bularyo with Zenutrients.
Meanwhile, the Beauty Fair area kept the excitement going with games and mini-workshops. Carefree’s Intimate Beauty Studio revealed beauty secrets from the participants. BYS and Revlon provided mini makeup workshops for fair visitors, while Chihuahua, CosRX, K-Palette and Makeup World hosted games in their respective booths with rewarding freebies. Other activities include Celeteque’s free skin analysis and consultation. Great shopping deals were also available to participants in the booths of Canmake,
Colourette and Pink Sugar. To wrap up all the fun, the participants can get an extra boost of confidence when they drop by in the Listerine booth. All in all, every participant had a Sunday well-spent in Beauty Confidential.
Liz Lanuzo, Me & Marielle Ong
Had so much fun! Thank you BDJ and Project Vanity team for this successful event!
BDJ is is a community geared towards empowering modern Filipinas in achieving their goals. We see beauty as a tool for women to gain confidence that runs deep, which will enable them to pursue and realize their dreams.
Project Vanity is the Philippines’ top beauty resource, having been around for nine years with over 4,000 stories published for its extensive community. We geek out about skincare, makeup, and beauty services on a daily basis.